Relationship marketing = a consumer ...
Baron, Steve.

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  • Relationship marketing = a consumer experience approach /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Relationship marketing/ Steve Baron, Tony Conway, Gary Warnaby.
    其他題名: a consumer experience approach /
    作者: Baron, Steve.
    其他作者: Warnaby, Gary.
    出版者: Los Angeles :Sage, : 2010.,
    面頁冊數: 1 online resource (viii, 202 p.) :ill.
    內容註: Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
    標題: Customer relations. -
    電子資源: http://sk.sagepub.com/books/relationship-marketing
    ISBN: 9781446200315 (electronic bk.)
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