The strategy planning process = anal...
Grunig, Rudolf.

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  • The strategy planning process = analyses, options, projects /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The strategy planning process/ by Rudolf Grunig, Richard Kuhn.
    其他題名: analyses, options, projects /
    作者: Grunig, Rudolf.
    其他作者: Kuhn, Richard.
    出版者: Berlin, Heidelberg :Springer Berlin Heidelberg : : 2015.,
    面頁冊數: xviii, 277 p. :ill., digital ;24 cm.
    內容註: Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
    Contained By: Springer eBooks
    標題: Strategic planning. -
    電子資源: http://dx.doi.org/10.1007/978-3-662-45649-1
    ISBN: 9783662456491 (electronic bk.)
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