Adoption of innovation = balancing i...
Brem, Alexander.

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  • Adoption of innovation = balancing internal and external stakeholders in the marketing of innovation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Adoption of innovation/ edited by Alexander Brem, Eric Viardot.
    其他題名: balancing internal and external stakeholders in the marketing of innovation /
    其他作者: Brem, Alexander.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: vi, 230 p. :ill. (some col.), digital ;24 cm.
    內容註: Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.
    Contained By: Springer eBooks
    標題: Technological innovations - Management. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-14523-5
    ISBN: 9783319145235 (electronic bk.)
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W9269964 電子資源 11.線上閱覽_V 電子書 EB HD45 .A239 2015 一般使用(Normal) 在架 0
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