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  • Sustainable marketing of cultural and heritage tourism
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Sustainable marketing of cultural and heritage tourism/ Deepak [i.e. Deepack] Chhabra.
    作者: Chhabra, Deepack,
    出版者: Milton Park, Abingdon, Oxon ;Routledge, : 2010.,
    面頁冊數: xii, 238 p. :ill.
    內容註: 1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.
    標題: Heritage tourism. -
    電子資源: http://www.tandfebooks.com/isbn/9780203855416
    ISBN: 9780203855416 (e-book : PDF)
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