| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Sustainable marketing of cultural and heritage tourism/ Deepak [i.e. Deepack] Chhabra. |
| 作者: |
Chhabra, Deepack, |
| 出版者: |
Milton Park, Abingdon, Oxon ;Routledge, : 2010., |
| 面頁冊數: |
xii, 238 p. :ill. |
| 內容註: |
1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges. |
| 標題: |
Heritage tourism. - |
| 電子資源: |
http://www.tandfebooks.com/isbn/9780203855416 |
| ISBN: |
9780203855416 (e-book : PDF) |