Classical rhetoric and modern public...
Marsh, Charles, (1955-)

FindBook      Google Book      Amazon      博客來     
  • Classical rhetoric and modern public relations = an Isocratean model /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Classical rhetoric and modern public relations/ Charles Marsh.
    其他題名: an Isocratean model /
    作者: Marsh, Charles,
    出版者: New York :Routledge, : 2013.,
    面頁冊數: xii, 196 p.
    內容註: 1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.
    標題: Rhetoric - Political aspects. -
    電子資源: http://www.tandfebooks.com/isbn/9780203102985
    ISBN: 9780203102985 (e-book : PDF)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入