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Understanding consumer behavior and ...

Rajagopal, (1957-)

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Understanding consumer behavior and consumption experience /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding consumer behavior and consumption experience // by Rajagopal and Raquel Castaño.
作者:	Rajagopal,
其他作者:	Castaño, Raquel,
面頁冊數:	PDFs (303 pages).
內容註:	Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
標題:	Consumer behavior. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6
ISBN:	9781466675193 (ebook)

Understanding consumer behavior and consumption experience /
Rajagopal,1957-

Understanding consumer behavior and consumption experience /by Rajagopal and Raquel Castaño. - PDFs (303 pages).

Includes bibliographical references.

Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.

Restricted to subscribers or individual electronic text purchasers.

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466675193 (ebook)

Standard No.: 10.4018/978-1-4666-7518-6doi

LCCN: 2014045047Subjects--Topical Terms:

535816
Consumer behavior.
Subjects--Index Terms:

Brand relationships

LC Class. No.: HF5415.32 / .R353 2015e

Dewey Class. No.: 658.8/342

Understanding consumer behavior and consumption experience /
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245 1 0 $a Understanding consumer behavior and consumption experience / $c by Rajagopal and Raquel Castaño.
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300 $a PDFs (303 pages).
336 $a text $2 rdacontent
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504 $a Includes bibliographical references.
505 0 $a Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 535816
650 0 $a Consumption (Economics) $3 535815
653 $a Brand relationships
653 $a Consumer emotions
653 $a Cross-cultural perceptions
653 $a Customer vulnerability
653 $a Multicultural marketing
653 $a Social media
653 $a Virtual markets
700 1 $a Castaño, Raquel, $d 1962- $e author. $3 2143089
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