Global business strategy = multinati...
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  • Global business strategy = multinational corporations venturing into emerging markets /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Global business strategy/ by Kazuyuki Motohashi.
    其他題名: multinational corporations venturing into emerging markets /
    作者: Motohashi, Kazuyuki.
    出版者: Tokyo :Springer Japan : : 2015.,
    面頁冊數: xvii, 259 p. :ill., digital ;24 cm.
    內容註: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India's Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals' R&D in China and India -- 13. Thailand's National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor's Expansion in India -- 15. Strategy Integration at the Global Level.
    Contained By: Springer eBooks
    標題: International business enterprises - Management. -
    電子資源: http://dx.doi.org/10.1007/978-4-431-55468-4
    ISBN: 9784431554684 (electronic bk.)
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