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Fundamentals of business-to-business...

Kleinaltenkamp, Michael.

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Fundamentals of business-to-business marketing = mastering business markets /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Fundamentals of business-to-business marketing/ edited by Michael Kleinaltenkamp ... [et al.].
其他題名:	mastering business markets /
其他作者:	Kleinaltenkamp, Michael.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	vii, 330 p. :ill., digital ;24 cm.
內容註:	The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
Contained By:	Springer eBooks
標題:	Industrial marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-12463-6
ISBN:	9783319124636 (electronic bk.)

Fundamentals of business-to-business marketing = mastering business markets /
Fundamentals of business-to-business marketingmastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp ... [et al.]. - Cham :Springer International Publishing :2015. - vii, 330 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

ISBN: 9783319124636 (electronic bk.)

Standard No.: 10.1007/978-3-319-12463-6doiSubjects--Topical Terms:

657817
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

Fundamentals of business-to-business marketing = mastering business markets /
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