Marketing and social media : = a gui...
Koontz, Christie.

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  • Marketing and social media : = a guide for libraries, archives, and museums
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing and social media :/ Christie Koontz and Lorri Mon.
    其他題名: a guide for libraries, archives, and museums
    作者: Koontz, Christie.
    其他作者: Mon, Lorri M.
    出版者: Lanham :Rowman & Littlefield, : [2014].,
    面頁冊數: xiii, 295 pages ;24 cm.
    內容註: A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
    標題: Libraries - Marketing. -
    電子資源: http://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=1687306
    ISBN: 9780810890800 (hbk. : acid-free paper)
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W9268370 電子資源 11.線上閱覽_V 電子書 EB Z716.3 .K67 2014 一般使用(Normal) 在架 0
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