The perception of quality = mapping ...
Kenyon, George N.

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  • The perception of quality = mapping product and service quality to consumer perceptions /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The perception of quality/ by George N. Kenyon, Kabir C. Sen.
    其他題名: mapping product and service quality to consumer perceptions /
    作者: Kenyon, George N.
    其他作者: Sen, Kabir C.
    出版者: London :Springer London : : 2015.,
    面頁冊數: ix, 265 p. :ill., digital ;24 cm.
    內容註: Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
    Contained By: Springer eBooks
    標題: Quality of products. -
    電子資源: http://dx.doi.org/10.1007/978-1-4471-6627-6
    ISBN: 9781447166276 (electronic bk.)
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