Proceedings of the 2002 Academy of M...
Academy of Marketing Science., Annual Conference ((2002 :)

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  • Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference/ edited by Harlan E. Spotts.
    其他作者: Spotts, Harlan E.
    團體作者: Academy of Marketing Science.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: xxiii, 230 p. :ill., digital ;24 cm.
    內容註: Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the Net -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.
    Contained By: Springer eBooks
    標題: Marketing -
    電子資源: http://dx.doi.org/10.1007/978-3-319-11882-6
    ISBN: 9783319118826 (electronic bk.)
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