東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing, technology and customer c...

Academy of Marketing Science., Annual Conference ((2005 :)

FindBook

Google Book

Amazon

博客來

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing, technology and customer commitment in the new economy/ edited by Harlan E. Spotts.
其他題名:	proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Spotts, Harlan E.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	xxxiii, 306 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing -
電子資源:	http://dx.doi.org/10.1007/978-3-319-11779-9
ISBN:	9783319117799 (electronic bk.)

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceTampa, Florida)(2005 :

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Harlan E. Spotts. - Cham :Springer International Publishing :2015. - xxxiii, 306 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319117799 (electronic bk.)

Standard No.: 10.1007/978-3-319-11779-9doiSubjects--Topical Terms:

664234
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
LDR:02259nmm a2200325 a 4500 001 1993409
003 DE-He213
005 20150701145317.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783319117799 (electronic bk.)
020 $a 9783319117782 (paper)
024 7 $a 10.1007/978-3-319-11779-9 $2 doi
035 $a 978-3-319-11779-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2005
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2005 : $c Tampa, Florida) $3 2131614
245 0 0 $a Marketing, technology and customer commitment in the new economy $h [electronic resource] : $b proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / $c edited by Harlan E. Spotts.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxxiii, 306 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
520 $a This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 664234
650 0 $a Marketing $x Management $3 721495
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 1620159
700 1 $a Spotts, Harlan E. $3 2130956
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 2130942
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-11779-9
950 $a Business and Economics (Springer-11643)