Revolution in marketing = market dri...
Academy of Marketing Science. |b Annual Conference ((2006 :)

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  • Revolution in marketing = market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Revolution in marketing/ edited by Harlan E. Spotts.
    其他題名: market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
    其他作者: Spotts, Harlan E.
    團體作者: Academy of Marketing Science. |b Annual Conference
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: xxxiii, 274 p. :ill., digital ;24 cm.
    內容註: Doctoral Colloquium: Consumer Behavior Issues, Part I -- Retailing: Store Environment and Image -- Consumer Behavior: Cultural Influences and Behavior -- Doctoral Colloquium: Consumer Behavior Issues, Part II -- Branding in the B2B Marketplace -- International Marketing Strategies -- Value Creation within a Service Dominant Logic for Marketing -- Excellence in Marketing Education and Innovative Teaching: Special Session -- The Internationalization of Marketing Education -- Pricing, Products & Packaging -- Organizational Learning and Market Orientation -- Impact of Technology on Consumer Behavior -- Decisions, Decisions -- Service Technology & Knowledge Management -- Consumer Communication & Decision Making -- Pricing, Service & Trust in B2B Relationship -- Advertising Issues -- Online Marketing Communications -- B2B Marketing in the New Electronic Environment -- Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding the International Retail Customer -- Web Pricing and Product Sampling -- Managing B2B Relationships -- Consumption Under Uncertainty -- Cross-national Comparisons of Consumers -- Insights into Sales Management: Knowledge, Performance and Scale Development -- Channels, Logistics and Industrial Marketing Issues -- Service Satisfaction -- Advertising in the 21st Century -- Strategic Management in B2B Contexts -- Capabilities and Competitive Advantage -- CRM Issues -- Marketing & Society -- Strategic Marketing Issues -- Key Issues for the Marketing Educator -- Online Consumer Behavior -- International Marketing Ethics and Nonprofit Issues -- Foundations of Desire -- Customer Relationships Across Continents -- International Marketing Issues -- Purchase Behavior and Cross-selling of Services -- Online Advertising Effects -- Improving the Application of Research Methods -- International/Foreign Consumer Perspectives.
    Contained By: Springer eBooks
    標題: Marketing -
    電子資源: http://dx.doi.org/10.1007/978-3-319-11761-4
    ISBN: 9783319117614 (electronic bk.)
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