Marketing horizons = a 1980's perspe...
Academy of Marketing Science., Annual Conference ((1980 :)

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  • Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing horizons/ edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck.
    其他題名: a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
    其他作者: Bellur, Venkatakrishna V.
    團體作者: Academy of Marketing Science.
    出版者: Cham :Springer International Publishing : : 2015.,
    面頁冊數: xvi, 368 p. :ill., digital ;24 cm.
    內容註: Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
    Contained By: Springer eBooks
    標題: Marketing -
    電子資源: http://dx.doi.org/10.1007/978-3-319-10966-4
    ISBN: 9783319109664 (electronic bk.)
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