東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Marketing horizons = a 1980's perspe...

Academy of Marketing Science., Annual Conference ((1980 :)

FindBook

Google Book

Amazon

博客來

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing horizons/ edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck.
其他題名:	a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Bellur, Venkatakrishna V.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	xvi, 368 p. :ill., digital ;24 cm.
內容註:	Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
Contained By:	Springer eBooks
標題:	Marketing -
電子資源:	http://dx.doi.org/10.1007/978-3-319-10966-4
ISBN:	9783319109664 (electronic bk.)

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceDallas, Texas)(1980 :

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck. - Cham :Springer International Publishing :2015. - xvi, 368 p. :ill., digital ;24 cm. - Developments in marketing science. - Developments in marketing science..

Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

ISBN: 9783319109664 (electronic bk.)

Standard No.: 10.1007/978-3-319-10966-4doiSubjects--Topical Terms:

664234
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
LDR:02411nmm a2200337 a 4500 001 1993010
003 DE-He213
005 20150610143424.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783319109664 (electronic bk.)
020 $a 9783319109657 (paper)
024 7 $a 10.1007/978-3-319-10966-4 $2 doi
035 $a 978-3-319-10966-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 1980
110 2 $a Academy of Marketing Science. $b Annual Conference $d (1980 : $c Dallas, Texas) $3 2130947
245 1 0 $a Marketing horizons $h [electronic resource] : $b a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / $c edited by Venkatakrishna V. Bellur, James W. Camerius, Brian G. Gnauck.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xvi, 368 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science
505 0 $a Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
650 0 $a Marketing $3 664234
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 1620159
700 1 $a Bellur, Venkatakrishna V. $3 2130948
700 1 $a Camerius, James W. $3 2130949
700 1 $a Gnauck, Brian G. $3 2130950
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 2130942
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-10966-4
950 $a Business and Economics (Springer-11643)