東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Ideas in marketing = finding the new...

Academy of Marketing Science., Annual Conference ((2013 :)

FindBook

Google Book

Amazon

博客來

Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Ideas in marketing/ edited by Krzysztof Kubacki.
其他題名:	finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Kubacki, Krzysztof.
團體作者:	Academy of Marketing Science.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	lxv, 842 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing -
電子資源:	http://dx.doi.org/10.1007/978-3-319-10951-0
ISBN:	9783319109510 (electronic bk.)

Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceMonterey, Calif.)(2013 :

Ideas in marketingfinding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Krzysztof Kubacki. - Cham :Springer International Publishing :2015. - lxv, 842 p. :ill., digital ;24 cm. - Developments in marketing science. - Developments in marketing science..

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

ISBN: 9783319109510 (electronic bk.)

Standard No.: 10.1007/978-3-319-10951-0doiSubjects--Topical Terms:

664234
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
LDR:02105nmm a2200325 a 4500 001 1993009
003 DE-He213
005 20150610142828.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783319109510 (electronic bk.)
020 $a 9783319109503 (paper)
024 7 $a 10.1007/978-3-319-10951-0 $2 doi
035 $a 978-3-319-10951-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2013
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2013 : $c Monterey, Calif.) $3 2130945
245 1 0 $a Ideas in marketing $h [electronic resource] : $b finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / $c edited by Krzysztof Kubacki.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a lxv, 842 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
650 0 $a Marketing $3 664234
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 1620159
700 1 $a Kubacki, Krzysztof. $3 2130946
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 2130942
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-10951-0
950 $a Business and Economics (Springer-11643)