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Patron participation in performing a...

Hollingsworth, Stephanie F.

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Patron participation in performing arts centers: A study of digital fan engagement in professional sports.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Patron participation in performing arts centers: A study of digital fan engagement in professional sports./
作者:	Hollingsworth, Stephanie F.
面頁冊數:	41 p.
附註:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
標題:	Performing Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1555527
ISBN:	9781303881527

Patron participation in performing arts centers: A study of digital fan engagement in professional sports.
Hollingsworth, Stephanie F.

Patron participation in performing arts centers: A study of digital fan engagement in professional sports. - 41 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--American University, 2014.

This paper explores how digital audience engagement strategies employed by sports teams and their venues could be applied in performing arts centers (PACs). Both live arts and sports attendance is down across the United States. To address this issue, arenas and stadiums are embracing technology in groundbreaking ways and using it to their advantage, while PACs (and the arts in general) primarily turn to technology to sell tickets. In venue management, performing arts centers, stadiums, and arenas are lumped together because they are public assembly facilities. All of them are dealing with similar issues, a main one being that technological innovation is enticing patrons to seek entertainment at home instead of at a live event.

ISBN: 9781303881527Subjects--Topical Terms:

896022
Performing Arts.

Patron participation in performing arts centers: A study of digital fan engagement in professional sports.
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