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Patron participation in performing a...

Hollingsworth, Stephanie F.

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Patron participation in performing arts centers: A study of digital fan engagement in professional sports.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Patron participation in performing arts centers: A study of digital fan engagement in professional sports./
Author:	Hollingsworth, Stephanie F.
Description:	41 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Performing Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1555527
ISBN:	9781303881527

Patron participation in performing arts centers: A study of digital fan engagement in professional sports.
Hollingsworth, Stephanie F.

Patron participation in performing arts centers: A study of digital fan engagement in professional sports. - 41 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--American University, 2014.

This paper explores how digital audience engagement strategies employed by sports teams and their venues could be applied in performing arts centers (PACs). Both live arts and sports attendance is down across the United States. To address this issue, arenas and stadiums are embracing technology in groundbreaking ways and using it to their advantage, while PACs (and the arts in general) primarily turn to technology to sell tickets. In venue management, performing arts centers, stadiums, and arenas are lumped together because they are public assembly facilities. All of them are dealing with similar issues, a main one being that technological innovation is enticing patrons to seek entertainment at home instead of at a live event.

ISBN: 9781303881527Subjects--Topical Terms:

896022
Performing Arts.

Patron participation in performing arts centers: A study of digital fan engagement in professional sports.
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100 1 $a Hollingsworth, Stephanie F. $3 2105236
245 1 0 $a Patron participation in performing arts centers: A study of digital fan engagement in professional sports.
300 $a 41 p.
500 $a Source: Masters Abstracts International, Volume: 52-06.
500 $a Adviser: Ximena Varela.
502 $a Thesis (M.A.)--American University, 2014.
520 $a This paper explores how digital audience engagement strategies employed by sports teams and their venues could be applied in performing arts centers (PACs). Both live arts and sports attendance is down across the United States. To address this issue, arenas and stadiums are embracing technology in groundbreaking ways and using it to their advantage, while PACs (and the arts in general) primarily turn to technology to sell tickets. In venue management, performing arts centers, stadiums, and arenas are lumped together because they are public assembly facilities. All of them are dealing with similar issues, a main one being that technological innovation is enticing patrons to seek entertainment at home instead of at a live event.
590 $a School code: 0008.
650 4 $a Performing Arts. $3 896022
650 4 $a Business Administration, Sports Management. $3 1669318
650 4 $a Business Administration, Arts Management. $3 1674038
690 $a 0641
690 $a 0430
690 $a 0424
710 2 $a American University. $b Performing Arts. $3 2092388
773 0 $t Masters Abstracts International $g 52-06(E).
790 $a 0008
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792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1555527