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An Analysis of the Art World's Candi...

O'Meara, Elizabeth Taryn.

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An Analysis of the Art World's Candidates for a Disruptive Online Platform.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An Analysis of the Art World's Candidates for a Disruptive Online Platform./
作者:	O'Meara, Elizabeth Taryn.
面頁冊數:	66 p.
附註:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
標題:	Business Administration, Arts Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554328
ISBN:	9781303846571

An Analysis of the Art World's Candidates for a Disruptive Online Platform.
O'Meara, Elizabeth Taryn.

An Analysis of the Art World's Candidates for a Disruptive Online Platform. - 66 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

Insofar as "discontinuities"--changes in the way business is conducted, a term coined by Richard Foster--are inevitable, it may be that the art market is indeed exhibiting symptoms that change is underway. Clayton Christensen's disruptive innovation theory illuminates the possibility that the art world may be producing products and services that are actually too sophisticated, too expensive, and too complicated for a category of its customers and potential customers at the low end of the market. Nonconsumers create an opportunity for a disruptive innovation: a common online platform. This paper explores the potential for a common online platform for the art market as a low-end, less sophisticated, less complicated means of discovering and purchasing artworks. Based on an application of the disruptive innovation framework, Artsy is the frontrunner to provide such a platform, as they are best positioned to relieve the constraints hindering the nonconsumers.

ISBN: 9781303846571Subjects--Topical Terms:

1674038
Business Administration, Arts Management.

An Analysis of the Art World's Candidates for a Disruptive Online Platform.
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