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Branching Out: An Analysis of the Mu...

Karmanova, Elena.

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Branching Out: An Analysis of the Museum Strategy of Global Expansion.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Branching Out: An Analysis of the Museum Strategy of Global Expansion./
作者:	Karmanova, Elena.
面頁冊數:	73 p.
附註:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
標題:	Museology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554314
ISBN:	9781303846342

Branching Out: An Analysis of the Museum Strategy of Global Expansion.
Karmanova, Elena.

Branching Out: An Analysis of the Museum Strategy of Global Expansion. - 73 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

This thesis addresses the issue of museum global expansion strategies with a major focus on museums opening a foreign branch. With an overview of different ways for a museum to go global, including increasing online presence, organizing traveling exhibitions and museum loans, as well as forming inter-museum partnerships, the greater attention is dedicated to the branching out strategy, its main goals, principles and the evolution of the concept behind it. The analysis of the currently existing branches, namely the Hermitage Amsterdam and the Nagoya/Boston MFA, which got little exposure in academic literature and press in comparison with the popular Guggenheim model of branching out, helps to further investigate the key factors contributing to the success of the branching out strategy. In conclusion, the undertaken research and analysis allows to provide recommendations for the museum management pursuing the branching out strategy.

ISBN: 9781303846342Subjects--Topical Terms:

1018504
Museology.

Branching Out: An Analysis of the Museum Strategy of Global Expansion.
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