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Black & Red: How Colors Change The B...

Browning, Lydia L.

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Black & Red: How Colors Change The Bottom Line.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Black & Red: How Colors Change The Bottom Line./
作者:	Browning, Lydia L.
面頁冊數:	146 p.
附註:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
標題:	Fine Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554291
ISBN:	9781303845956

Black & Red: How Colors Change The Bottom Line.
Browning, Lydia L.

Black & Red: How Colors Change The Bottom Line. - 146 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

Fine art valuation field is full of professionals who use time-tested methods to price works of art. A gap has been discovered in this field and an empirical study has been designed to illustrate this gap and provide a solution. Contemporary practices for evaluating art do not emphasize color enough, the research to follow shows that color plays a large role in how the human brain perceives, understands and enjoys a piece of art. The study: auction results for Abstract Color Field paintings have been tallied and the works have been grouped by esthetic: dark and vibrant, dark and pale, light and vibrant, light and pale, along with primary and secondary. These groups have been divided further by auction results: sold below the estimated price, within the estimated price, above the estimated price or bought in. That data has afforded conclusions that color can affect a work of art's ability to sell at auction. Collectors are regularly drawn to a work by its color and it is important for the art market to begin to recognize and understand how and why this happens.

ISBN: 9781303845956Subjects--Topical Terms:

891065
Fine Arts.

Black & Red: How Colors Change The Bottom Line.
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520 $a Fine art valuation field is full of professionals who use time-tested methods to price works of art. A gap has been discovered in this field and an empirical study has been designed to illustrate this gap and provide a solution. Contemporary practices for evaluating art do not emphasize color enough, the research to follow shows that color plays a large role in how the human brain perceives, understands and enjoys a piece of art. The study: auction results for Abstract Color Field paintings have been tallied and the works have been grouped by esthetic: dark and vibrant, dark and pale, light and vibrant, light and pale, along with primary and secondary. These groups have been divided further by auction results: sold below the estimated price, within the estimated price, above the estimated price or bought in. That data has afforded conclusions that color can affect a work of art's ability to sell at auction. Collectors are regularly drawn to a work by its color and it is important for the art market to begin to recognize and understand how and why this happens.
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