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The Diffusion of Social Media in Pub...

Wedlock, Brad C.

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The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies./
作者:	Wedlock, Brad C.
面頁冊數:	169 p.
附註:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557580
ISBN:	9781303951510

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.
Wedlock, Brad C.

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies. - 169 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.S.)--University of Louisiana at Lafayette, 2014.

The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.

ISBN: 9781303951510Subjects--Topical Terms:

1017408
Speech Communication.

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.
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