東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Soft control: Television's relations...

Lahey, Michael.

FindBook

Google Book

Amazon

博客來

Soft control: Television's relationship to digital micromedia.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Soft control: Television's relationship to digital micromedia./
作者:	Lahey, Michael.
面頁冊數:	253 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.
Contained By:	Dissertation Abstracts International75-04A(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3607011
ISBN:	9781303643866

Soft control: Television's relationship to digital micromedia.
Lahey, Michael.

Soft control: Television's relationship to digital micromedia. - 253 p.

Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2013.

This dissertation explores the role soft control plays in the relationship between the television industry and short forms of digital media. Following James Beniger and Tizianna Terranova, I define soft control as the purposive movement by the television industry towards shaping audience attention toward predetermined goals through a range of interactions where development happens somewhat autonomously, while being interjected with commands over time. I define such things as media environment design, branding, and data collection as soft control practices. I focus on television as a way to understand how an industry historically patterned around more rigid forms of audience control deals with a digital media environment often cited for its lack of control features. And while there is already a robust discussion on the shifting strategies for the online distribution of shows, there is less of a focus on the increasing importance of shorter forms of digital media to the everyday operation of the television industry. Shorter forms of media include digitally circulated short videos, songs, casual digital games, and even social media, which is itself a platform for the distribution of shorter forms of media. I refer to all these forms of short media as "micromedia" and focus my interest on how various television companies are dealing with media environments saturated with it.

ISBN: 9781303643866Subjects--Topical Terms:

1017408
Speech Communication.

Soft control: Television's relationship to digital micromedia.
LDR:03231nam a2200301 4500 001 1967906
005 20141121132942.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303643866
035 $a (MiAaPQ)AAI3607011
035 $a AAI3607011
040 $a MiAaPQ $c MiAaPQ
100 1 $a Lahey, Michael. $3 2104999
245 1 0 $a Soft control: Television's relationship to digital micromedia.
300 $a 253 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-04(E), Section: A.
500 $a Adviser: Ted Striphas.
502 $a Thesis (Ph.D.)--Indiana University, 2013.
520 $a This dissertation explores the role soft control plays in the relationship between the television industry and short forms of digital media. Following James Beniger and Tizianna Terranova, I define soft control as the purposive movement by the television industry towards shaping audience attention toward predetermined goals through a range of interactions where development happens somewhat autonomously, while being interjected with commands over time. I define such things as media environment design, branding, and data collection as soft control practices. I focus on television as a way to understand how an industry historically patterned around more rigid forms of audience control deals with a digital media environment often cited for its lack of control features. And while there is already a robust discussion on the shifting strategies for the online distribution of shows, there is less of a focus on the increasing importance of shorter forms of digital media to the everyday operation of the television industry. Shorter forms of media include digitally circulated short videos, songs, casual digital games, and even social media, which is itself a platform for the distribution of shorter forms of media. I refer to all these forms of short media as "micromedia" and focus my interest on how various television companies are dealing with media environments saturated with it.
520 $a To do this I look at, for instance, how television companies use the data available on Twitter and appropriate the user-generated content of audiences, as well as how standard digital communication interfaces are utilized to more easily retrofit previous audience retention practices into new digital environments. Through the investigation of how television creates and appropriates micromedia as a way to reconfigure practices into the everyday lives of participatory audiences, I argue that we can see soft control elements at work in structuring the industry-audience relationship. These soft control features call into question the emancipatory role attributed to participatory audiences and digital technologies alike. If we think about media forms in their specific contexts, making sure to focus on their intermedial connections and their materiality, we can complicate ideas about what the categories of audience or industrial control mean.
590 $a School code: 0093.
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
690 $a 0459
690 $a 0646
690 $a 0708
710 2 $a Indiana University. $b Communication and Culture. $3 1285430
773 0 $t Dissertation Abstracts International $g 75-04A(E).
790 $a 0093
791 $a Ph.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3607011