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"The Chronicles of Narnia" Series: E...

Hurtado, David R.

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"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise./
作者:	Hurtado, David R.
面頁冊數:	199 p.
附註:	Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: 1963.
Contained By:	Dissertation Abstracts International73-06A.
標題:	Cinema. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3497829
ISBN:	9781267193247

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.
Hurtado, David R.

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise. - 199 p.

Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: 1963.

Thesis (Ph.D.)--Regent University, 2012.

"Everything you need to know about life is in the movies" seems to be a predominant perspective in much of culture today. Yet, films, especially commercial films, have not played a prominent role in formal entertainment-education (E-E) productions. In the meantime, blockbuster films, especially franchises and its transmedia texts, like Star Wars, Harry Potter , The Lord of the Rings, and now Avatar are having huge cultural penetration, cultural influence, and commercial success. This study uses a primarily quantitative triangulation approach to study audience involvement with Walden Media's The Chronicles of Narnia film series as an entertainment-education transmedia commercial enterprise. Audience involvement is used as an umbrella term for the processes of transportation, parasocial interaction (PSI), and identification. Results indicate that audience involvement plays a primary role in the success or failure of entertainment and educational goals. This study expands the E-E audience involvement literature to commercials films and transmedia storytelling.

ISBN: 9781267193247Subjects--Topical Terms:

854529
Cinema.

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.
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