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VISUALIZING MEANING Managing percept...

Craib, David.

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VISUALIZING MEANING Managing perception and meaning in visual communication design.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	VISUALIZING MEANING Managing perception and meaning in visual communication design./
Author:	Craib, David.
Description:	144 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MS00208
ISBN:	9780499002082

VISUALIZING MEANING Managing perception and meaning in visual communication design.
Craib, David.

VISUALIZING MEANING Managing perception and meaning in visual communication design. - 144 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.Des.)--Carleton University (Canada), 2013.

Visual communication designers strive to create effective visual messages that are easily perceived and meaningful, but various forms of visual noise can compromise their designs. A set of visual design criteria and tools, aimed to increase design efficiency and effectiveness will be developed through a literature review of communication-related disciplines, including psychology, linguistics, semiotics, communications studies, information theory and statistics design. A sampling of these criteria and tools will then be applied to case studies of web- and print-based visual presentations to research their viability, and expert interviews will further inform and develop the criteria list. The final criteria and tools, developed from the studies, will be used to build a prototype of a corporate at a glance presentation for a government organization, to research the usability of the criteria set. The research aims to develop visual communication design theory based on fundamental, interdisciplinary concepts that could, through further research, offer visual communication designers improved science-based design and research tools.

ISBN: 9780499002082Subjects--Topical Terms:

1024640
Design and Decorative Arts.

VISUALIZING MEANING Managing perception and meaning in visual communication design.
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035 $a (MiAaPQ)AAIMS00208
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100 1 $a Craib, David. $3 2101936
245 1 0 $a VISUALIZING MEANING Managing perception and meaning in visual communication design.
300 $a 144 p.
500 $a Source: Masters Abstracts International, Volume: 52-05.
502 $a Thesis (M.Des.)--Carleton University (Canada), 2013.
520 $a Visual communication designers strive to create effective visual messages that are easily perceived and meaningful, but various forms of visual noise can compromise their designs. A set of visual design criteria and tools, aimed to increase design efficiency and effectiveness will be developed through a literature review of communication-related disciplines, including psychology, linguistics, semiotics, communications studies, information theory and statistics design. A sampling of these criteria and tools will then be applied to case studies of web- and print-based visual presentations to research their viability, and expert interviews will further inform and develop the criteria list. The final criteria and tools, developed from the studies, will be used to build a prototype of a corporate at a glance presentation for a government organization, to research the usability of the criteria set. The research aims to develop visual communication design theory based on fundamental, interdisciplinary concepts that could, through further research, offer visual communication designers improved science-based design and research tools.
590 $a School code: 0040.
650 4 $a Design and Decorative Arts. $3 1024640
690 $a 0389
710 2 $a Carleton University (Canada). $3 1018407
773 0 $t Masters Abstracts International $g 52-05(E).
790 $a 0040
791 $a M.Des.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MS00208