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Impacts of Website Design on Online ...

Cheung, Yat Ming.

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Impacts of Website Design on Online Consumers.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Impacts of Website Design on Online Consumers./
作者:	Cheung, Yat Ming.
面頁冊數:	117 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-03(E), Section: A.
Contained By:	Dissertation Abstracts International75-03A(E).
標題:	Web Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3602404
ISBN:	9781303543456

Impacts of Website Design on Online Consumers.
Cheung, Yat Ming.

Impacts of Website Design on Online Consumers. - 117 p.

Source: Dissertation Abstracts International, Volume: 75-03(E), Section: A.

Thesis (Ph.D.)--Hong Kong University of Science and Technology (Hong Kong), 2012.

Together with the explosive growth of Internet population, Internet has increasingly become a popular platform for shopping among Internet users. This thesis intends to investigate the impacts of website design elements on potential and existing online consumers' perceptions. Specifically, this thesis focuses on two website design elements---animation and cultural elements---that can be incorporated into the websites.

ISBN: 9781303543456Subjects--Topical Terms:

1026830
Web Studies.

Impacts of Website Design on Online Consumers.
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500 $a Source: Dissertation Abstracts International, Volume: 75-03(E), Section: A.
500 $a Adviser: James Thong.
502 $a Thesis (Ph.D.)--Hong Kong University of Science and Technology (Hong Kong), 2012.
520 $a Together with the explosive growth of Internet population, Internet has increasingly become a popular platform for shopping among Internet users. This thesis intends to investigate the impacts of website design elements on potential and existing online consumers' perceptions. Specifically, this thesis focuses on two website design elements---animation and cultural elements---that can be incorporated into the websites.
520 $a The first essay investigates the effectiveness of three identified feature-level animation characteristics (motion, looming and lagging) in attracting online users' attention and how the effects of these three animation characteristics vary across browsing and searching tasks. The results show that motion and looming animation significantly increases attention allocated to the animated items and their effects are stronger when online users perform browsing tasks than when they perform searching tasks. Also, the feature-level animation characteristics have interferences with each other. The findings of this study help to explain mixed findings of prior studies.
520 $a The second essay complements prior studies that focused on the effects of animation on short-term memory (e.g. recall) and examines how the application of animation on content of web pages will influence the attention allocated to the animated object and the remaining nonanimated objects on the same web page, across different tasks. The results showed that the application of animation on a particular object increases attention to all objects on the same web page.
520 $a The third essay investigates how the effects of perceived social presence on trust will be contingent on the activated cultural values. The results show that the impacts of perceived social presence on benevolence and predictability dimensions are contingent on the cultural values activated by cultural elements incorporated into the websites. This study contributes to existing literature by providing new insights on social presence, trust and cultural elements incorporated into the websites.
590 $a School code: 1223.
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650 4 $a Design and Decorative Arts. $3 1024640
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710 2 $a Hong Kong University of Science and Technology (Hong Kong). $b Information Systems, Business Statistics and Operations Management. $3 2101912
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