東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Visual framing and social networking...

Miller, John.

FindBook

Google Book

Amazon

博客來

Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages./
作者:	Miller, John.
面頁冊數:	80 p.
附註:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1545826
ISBN:	9781303426391

Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages.
Miller, John.

Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages. - 80 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.A.)--The University of Alabama, 2013.

The purpose of this study is to discover how Barack Obama and Mitt Romney were framed visually on Facebook during the 2012 presidential election. Frame theory has been studied in various forms of media. However, this study is the first, to the researcher's knowledge, to use frame theory to analyze Facebook. A content analysis of each candidate's Facebook Timeline Photos album was conducted. The image attributes used for analysis were established in previous research. These attributes were divided into two main categories, the ideal candidate and populist campaigner. The main categories were divided into four subcategories, statesman, compassionate, mass appeal, and ordinariness. There were significant differences between candidates in the subcategories. It appeared to be a main campaign strategy to frame Mitt Romney as a statesman. Many Romney photos were filled with symbols of patriotism and campaign paraphernalia. The Barack Obama campaign appeared to frame Obama as a compassionate candidate. Obama had significantly more photos linked to compassion. While there was no difference in the ordinariness subcategory, there was a difference in the mass appeal subcategory. The Mitt Romney campaign uploaded significantly more photos of Romney in front of large audiences. Obama's photos appeared to be more intimate. Further research should be conducted by expanding the research methods of this study to other political offices and other social networks.

ISBN: 9781303426391Subjects--Topical Terms:

1017408
Speech Communication.

Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages.
LDR:02390nam a2200301 4500 001 1964359
005 20141010092017.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303426391
035 $a (MiAaPQ)AAI1545826
035 $a AAI1545826
040 $a MiAaPQ $c MiAaPQ
100 1 $a Miller, John. $3 2100794
245 1 0 $a Visual framing and social networking: A content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages.
300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Caryl Cooper.
502 $a Thesis (M.A.)--The University of Alabama, 2013.
520 $a The purpose of this study is to discover how Barack Obama and Mitt Romney were framed visually on Facebook during the 2012 presidential election. Frame theory has been studied in various forms of media. However, this study is the first, to the researcher's knowledge, to use frame theory to analyze Facebook. A content analysis of each candidate's Facebook Timeline Photos album was conducted. The image attributes used for analysis were established in previous research. These attributes were divided into two main categories, the ideal candidate and populist campaigner. The main categories were divided into four subcategories, statesman, compassionate, mass appeal, and ordinariness. There were significant differences between candidates in the subcategories. It appeared to be a main campaign strategy to frame Mitt Romney as a statesman. Many Romney photos were filled with symbols of patriotism and campaign paraphernalia. The Barack Obama campaign appeared to frame Obama as a compassionate candidate. Obama had significantly more photos linked to compassion. While there was no difference in the ordinariness subcategory, there was a difference in the mass appeal subcategory. The Mitt Romney campaign uploaded significantly more photos of Romney in front of large audiences. Obama's photos appeared to be more intimate. Further research should be conducted by expanding the research methods of this study to other political offices and other social networks.
590 $a School code: 0004.
650 4 $a Speech Communication. $3 1017408
650 4 $a Political Science, General. $3 1017391
650 4 $a Information Science. $3 1017528
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0615
690 $a 0723
690 $a 0646
710 2 $a The University of Alabama. $b Advertising Public Relations. $3 1028246
773 0 $t Masters Abstracts International $g 52-02(E).
790 $a 0004
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1545826