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The Impact of The Visual Display of ...

Paulson, Keta Rae.

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The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better?

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better?/
作者:	Paulson, Keta Rae.
面頁冊數:	134 p.
附註:	Source: Dissertation Abstracts International, Volume: 74-07(E), Section: B.
Contained By:	Dissertation Abstracts International74-07B(E).
標題:	Psychology, General. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3556429
ISBN:	9781267984357

The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better?
Paulson, Keta Rae.

The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better? - 134 p.

Source: Dissertation Abstracts International, Volume: 74-07(E), Section: B.

Thesis (Ph.D.)--Fielding Graduate University, 2013.

This study explored the impact of the visual display of information on consumer choice. Participants (N =126, age > 24) completed a 31-question survey that included six choices of food items in pairs: one healthy and one less healthy item of the same type. Participants were randomly assigned to either a simple Traffic Light Label (TLL) or a complex Nutrition Facts Panel (NFP) condition.

ISBN: 9781267984357Subjects--Topical Terms:

1018034
Psychology, General.

The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better?
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245 1 4 $a The Impact of The Visual Display of Nutrition Information on Real-Time Food Choice: Will Simpler Make It Better?
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500 $a Source: Dissertation Abstracts International, Volume: 74-07(E), Section: B.
500 $a Adviser: Garry Hare.
502 $a Thesis (Ph.D.)--Fielding Graduate University, 2013.
520 $a This study explored the impact of the visual display of information on consumer choice. Participants (N =126, age > 24) completed a 31-question survey that included six choices of food items in pairs: one healthy and one less healthy item of the same type. Participants were randomly assigned to either a simple Traffic Light Label (TLL) or a complex Nutrition Facts Panel (NFP) condition.
520 $a Healthy Food Scores were calculated from food choices by giving 2 points for a healthy choice and 1 point for a less healthy choice. Results showed that participants who used nutrition labels more frequently when grocery shopping had higher Healthy Food Scores than those who used nutrition labels less frequently. Also, a mediation analysis showed that Exercise Days indirectly impacted Healthy Food Scores through Label Use Frequency.
520 $a This data suggest that familiarity with a particular display of information impacts choice more than complexity of design. Further research on the visual display of information should focus on novel displays or include equal samples of participants who use a particular display with varied frequency.
520 $a KEYWORDS: Information display, Nutrition Labeling, Cognitive Psychology, Choice Behavior, Exercise Days, Nutrition.
590 $a School code: 1503.
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650 4 $a Psychology, Physiological. $3 1017869
650 4 $a Health Sciences, Nutrition. $3 1017801
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