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Marketing entrepreneurs and their ro...

Martz, Emily Louise.

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Marketing entrepreneurs and their role in the mutual fund industry's expansion, 1924-1982.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing entrepreneurs and their role in the mutual fund industry's expansion, 1924-1982./
作者:	Martz, Emily Louise.
面頁冊數:	404 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
標題:	History, United States. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3594950
ISBN:	9781303398384

Marketing entrepreneurs and their role in the mutual fund industry's expansion, 1924-1982.
Martz, Emily Louise.

Marketing entrepreneurs and their role in the mutual fund industry's expansion, 1924-1982. - 404 p.

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ph.D.)--University of Delaware, 2013.

Americans have grown increasingly reliant upon mutual funds for their financial security, since the creation of the first two funds in 1924. This study explores the role that marketing entrepreneurs within mutual fund companies played in the industry's growth from 1924 to 1982. Different companies led the industry at different times, and exploring the work of specific fund company officers responsible for marketing decisions demonstrates that much of the dominant companies' success came from these individuals' willingness and ability to adapt to changing regulatory, economic, and stock market environments. The Great Depression and the 1970s presented unusual challenges to fund companies, while the 1920s and the post-World War II era offered new opportunities; most of the companies that grew during these periods, despite the obstacles in the 1970s and 1930s, did so because of marketers' ability to see the challenges as opportunities and the marketers' ability to harness the prospects of the booming times. More specifically, the individuals at the most successful companies tailored their sales and distribution methods and models to suit the changing times. This study examines specific individuals within particular companies in order to understand how marketers contributed to the industry's expansion.

ISBN: 9781303398384Subjects--Topical Terms:

1017393
History, United States.

Marketing entrepreneurs and their role in the mutual fund industry's expansion, 1924-1982.
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