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The Influence of Professional Sports...

Jung, Chang-Wook.

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The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty./
作者:	Jung, Chang-Wook.
面頁冊數:	116 p.
附註:	Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.
Contained By:	Dissertation Abstracts International74-04A(E).
標題:	Education, Leadership. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3546650
ISBN:	9781267805249

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
Jung, Chang-Wook.

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty. - 116 p.

Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.

Thesis (Ed.D.)--St. Thomas University, 2012.

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of sports marketing. The purpose of this study was to investigate the relationship between professional sports teams' CSR on the team image, team identification, and team loyalty. The participants were selected to conduct the survey questionnaire for three different major professional sports teams in South Florida. A total of 548 respondents participated in the survey; among them, 127 were deleted after a missing data check and outlier check. A total of 421 responses were collected and analyzed using structural equation modeling method with LISREL Ver. 8.8 program.

ISBN: 9781267805249Subjects--Topical Terms:

1035576
Education, Leadership.

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
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245 1 4 $a The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
300 $a 116 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.
500 $a Adviser: Seok-Ho Song.
502 $a Thesis (Ed.D.)--St. Thomas University, 2012.
520 $a Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of sports marketing. The purpose of this study was to investigate the relationship between professional sports teams' CSR on the team image, team identification, and team loyalty. The participants were selected to conduct the survey questionnaire for three different major professional sports teams in South Florida. A total of 548 respondents participated in the survey; among them, 127 were deleted after a missing data check and outlier check. A total of 421 responses were collected and analyzed using structural equation modeling method with LISREL Ver. 8.8 program.
520 $a The findings of this study were as follows: 1) All dimensions of CSR (economic responsibility, legal responsibility, ethical responsibility, and philanthropic responsibility) had a statistically significant effect on team image. 2) With regard to the influence of CSR on team identification, philanthropic responsibility did not have a significant influence on team identification, whereas economic responsibility, legal responsibility, and ethical responsibility were found to have a significant relationship with team identification. 3) All dimensions of CSR showed strong impact on team loyalty. 4) The team image was found to have a positive influence on team identification. 5) Both team image and team identification had a statistically significant effect on team loyalty. Team identification value was found to have a stronger influence on team loyalty than team image value. The study concluded with discussion and future research recommendation.
590 $a School code: 0552.
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710 2 $a St. Thomas University. $b Educational Leadership. $3 2099668
773 0 $t Dissertation Abstracts International $g 74-04A(E).
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