東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Influence of Professional Sports...

Jung, Chang-Wook.

Linked to FindBook

Google Book

Amazon

博客來

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty./
Author:	Jung, Chang-Wook.
Description:	116 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.
Contained By:	Dissertation Abstracts International74-04A(E).
Subject:	Education, Leadership. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3546650
ISBN:	9781267805249

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
Jung, Chang-Wook.

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty. - 116 p.

Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.

Thesis (Ed.D.)--St. Thomas University, 2012.

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of sports marketing. The purpose of this study was to investigate the relationship between professional sports teams' CSR on the team image, team identification, and team loyalty. The participants were selected to conduct the survey questionnaire for three different major professional sports teams in South Florida. A total of 548 respondents participated in the survey; among them, 127 were deleted after a missing data check and outlier check. A total of 421 responses were collected and analyzed using structural equation modeling method with LISREL Ver. 8.8 program.

ISBN: 9781267805249Subjects--Topical Terms:

1035576
Education, Leadership.

The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
LDR:02616nam a2200289 4500 001 1963422
005 20141003074046.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267805249
035 $a (MiAaPQ)AAI3546650
035 $a AAI3546650
040 $a MiAaPQ $c MiAaPQ
100 1 $a Jung, Chang-Wook. $3 2099667
245 1 4 $a The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty.
300 $a 116 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-04(E), Section: A.
500 $a Adviser: Seok-Ho Song.
502 $a Thesis (Ed.D.)--St. Thomas University, 2012.
520 $a Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of sports marketing. The purpose of this study was to investigate the relationship between professional sports teams' CSR on the team image, team identification, and team loyalty. The participants were selected to conduct the survey questionnaire for three different major professional sports teams in South Florida. A total of 548 respondents participated in the survey; among them, 127 were deleted after a missing data check and outlier check. A total of 421 responses were collected and analyzed using structural equation modeling method with LISREL Ver. 8.8 program.
520 $a The findings of this study were as follows: 1) All dimensions of CSR (economic responsibility, legal responsibility, ethical responsibility, and philanthropic responsibility) had a statistically significant effect on team image. 2) With regard to the influence of CSR on team identification, philanthropic responsibility did not have a significant influence on team identification, whereas economic responsibility, legal responsibility, and ethical responsibility were found to have a significant relationship with team identification. 3) All dimensions of CSR showed strong impact on team loyalty. 4) The team image was found to have a positive influence on team identification. 5) Both team image and team identification had a statistically significant effect on team loyalty. Team identification value was found to have a stronger influence on team loyalty than team image value. The study concluded with discussion and future research recommendation.
590 $a School code: 0552.
650 4 $a Education, Leadership. $3 1035576
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0449
690 $a 0430
710 2 $a St. Thomas University. $b Educational Leadership. $3 2099668
773 0 $t Dissertation Abstracts International $g 74-04A(E).
790 $a 0552
791 $a Ed.D.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3546650