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Perceived price fairness of sport co...

Jo, Ara.

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Perceived price fairness of sport consumers.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Perceived price fairness of sport consumers./
作者:	Jo, Ara.
面頁冊數:	87 p.
附註:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
標題:	Business Administration, Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1545933
ISBN:	9781303433085

Perceived price fairness of sport consumers.
Jo, Ara.

Perceived price fairness of sport consumers. - 87 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.S.)--The Florida State University, 2013.

Price fairness is defined as the psychological judgment of the price as reasonable, just, and acceptable (Bolton, Warlop, & Alba, 2003; Maxwell, 2002; Xia, Monroe, & Cox, 2004). Although it has been investigated in various service business areas, there has been little research of price fairness in the sports business (Darke & Dahl, 2003; Kimes, 1994; Kahneman, Knetch, & Thaler, 1986a, 1986b; Radzi, Zahari, Muhammad, Aziz, & Ahmad, 2011). As sports consumers show unique consumption patterns, it is necessary to examine price fairness forsports consumers. Therefore, the purpose of the current study was to examine price fairness of the college football ticket price for sports consumers based on level of trust.

ISBN: 9781303433085Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Perceived price fairness of sport consumers.
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245 1 0 $a Perceived price fairness of sport consumers.
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Yukyoum Kim.
502 $a Thesis (M.S.)--The Florida State University, 2013.
520 $a Price fairness is defined as the psychological judgment of the price as reasonable, just, and acceptable (Bolton, Warlop, & Alba, 2003; Maxwell, 2002; Xia, Monroe, & Cox, 2004). Although it has been investigated in various service business areas, there has been little research of price fairness in the sports business (Darke & Dahl, 2003; Kimes, 1994; Kahneman, Knetch, & Thaler, 1986a, 1986b; Radzi, Zahari, Muhammad, Aziz, & Ahmad, 2011). As sports consumers show unique consumption patterns, it is necessary to examine price fairness forsports consumers. Therefore, the purpose of the current study was to examine price fairness of the college football ticket price for sports consumers based on level of trust.
520 $a To test the hypothesis, a quantitative method was employed. Two scenario type questions were created, and an independent t-test was performed to test the hypothesis. The hypothesis failed to be rejected, as shown by the inferential statistical results (n=100). It was indicated that perceptions of price fairness of the college football ticket were not significantly different based on levels of trust. These findings contributed to an extension of existing research of price fairness into sports management areas.
590 $a School code: 0071.
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773 0 $t Masters Abstracts International $g 52-02(E).
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