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An online disconnect: A case study o...
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Minshew, Charles.
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An online disconnect: A case study of the effect of social media on a metropolitan newsroom's organizational culture.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
An online disconnect: A case study of the effect of social media on a metropolitan newsroom's organizational culture./
作者:
Minshew, Charles.
面頁冊數:
91 p.
附註:
Source: Masters Abstracts International, Volume: 52-04.
Contained By:
Masters Abstracts International52-04(E).
標題:
Journalism. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524827
ISBN:
9781303676802
An online disconnect: A case study of the effect of social media on a metropolitan newsroom's organizational culture.
Minshew, Charles.
An online disconnect: A case study of the effect of social media on a metropolitan newsroom's organizational culture.
- 91 p.
Source: Masters Abstracts International, Volume: 52-04.
Thesis (M.A.)--University of Missouri - Columbia, 2013.
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses the theoretical framework of organizational culture to understand how social media is used in story generation, source development, and promotion of news stories.
ISBN: 9781303676802Subjects--Topical Terms:
576107
Journalism.
An online disconnect: A case study of the effect of social media on a metropolitan newsroom's organizational culture.
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The researcher used a case study consisting of nearly four weeks of newsroom observations, nineteen interviews, and the analysis of more than 400 tweets from The Metropolitan Post, a newspaper in the American Midwest, to understand how the newsroom's culture was changing as a result of social media use. The research identified that the culture of this particular newsroom was not changing due to lack of leadership, communication, and a clear understanding of how to use social media.
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