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Establishing credibility online thro...

VanBogart, Shauna M.

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Establishing credibility online through impression management.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Establishing credibility online through impression management./
作者:	VanBogart, Shauna M.
面頁冊數:	46 p.
附註:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1552310
ISBN:	9781303717642

Establishing credibility online through impression management.
VanBogart, Shauna M.

Establishing credibility online through impression management. - 46 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Gonzaga University, 2014.

This project sought to understand how individuals establish credibility online through impression management strategies. Applying Goffman's (1959) impression management theory, the literature review highlighted four leading self-presentation tactics that bolster credibility effectively on the Internet: structure and aesthetics of personal websites, publication of content that is consistent, insightful and authentic, the use of self disclosure, and verification of expertise through testimonials and references. These four self-presentation strategies were applied to analyze eight entrepreneurs who have successfully built a credible presence online. These case studies were further developed through the design of online course that teaches entrepreneurs how to use impression management effectively online.

ISBN: 9781303717642Subjects--Topical Terms:

1017408
Speech Communication.

Establishing credibility online through impression management.
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