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The art of the elevator pitch: A qua...

Boisvenue, Geovon.

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The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch./
作者:	Boisvenue, Geovon.
面頁冊數:	101 p.
附註:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
標題:	Business Administration, Entrepreneurship. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1544115
ISBN:	9781303335464

The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch.
Boisvenue, Geovon.

The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch. - 101 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.S.)--Purdue University, 2013.

Entrepreneurs must know how to craft and deliver a 60-second elevator pitch in order to create opportunities for winning venture capital; however, research has yet to offer a clear-cut method for doing so. Therefore, this study seeks to fill this gap in research by offering entrepreneurs an actual method---or a blueprint---for creating and delivering a successful elevator pitch.

ISBN: 9781303335464Subjects--Topical Terms:

1026793
Business Administration, Entrepreneurship.

The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch.
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245 1 4 $a The art of the elevator pitch: A qualitative study on the key rhetorical features of a successful venture capital pitch.
300 $a 101 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Mihaela Vorvoreanu.
502 $a Thesis (M.S.)--Purdue University, 2013.
520 $a Entrepreneurs must know how to craft and deliver a 60-second elevator pitch in order to create opportunities for winning venture capital; however, research has yet to offer a clear-cut method for doing so. Therefore, this study seeks to fill this gap in research by offering entrepreneurs an actual method---or a blueprint---for creating and delivering a successful elevator pitch.
520 $a This study uses rhetorical-thematic analysis on observational data from 58 successful elevator pitches, chosen by extreme case sampling, from videotaped recordings of the 2008-2012 MIT Pitch competitions. The prominent rhetorical features and overarching themes identified are used to construct the blueprint---a method for entrepreneurs to craft and deliver a successful 60-second elevator pitch.
590 $a School code: 0183.
650 4 $a Business Administration, Entrepreneurship. $3 1026793
650 4 $a Language, Rhetoric and Composition. $3 1019205
650 4 $a Speech Communication. $3 1017408
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710 2 $a Purdue University. $b Technology. $3 1022269
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793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1544115