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The Internet Adoption and Usage of T...

Dixon, Dwayne L.

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The Internet Adoption and Usage of The Mature Life-Segment Consumer Through The Eyes of The Triandis' Model of Interpersonal Behavior.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Internet Adoption and Usage of The Mature Life-Segment Consumer Through The Eyes of The Triandis' Model of Interpersonal Behavior./
作者:	Dixon, Dwayne L.
面頁冊數:	254 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-08(E), Section: A.
Contained By:	Dissertation Abstracts International75-08A(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3619135
ISBN:	9781303878497

The Internet Adoption and Usage of The Mature Life-Segment Consumer Through The Eyes of The Triandis' Model of Interpersonal Behavior.
Dixon, Dwayne L.

The Internet Adoption and Usage of The Mature Life-Segment Consumer Through The Eyes of The Triandis' Model of Interpersonal Behavior. - 254 p.

Source: Dissertation Abstracts International, Volume: 75-08(E), Section: A.

Thesis (D.B.A.)--Wilmington University (Delaware), 2014.

This dissertation reports the findings of a study concerning the adoption and usage of the Internet/WWW by the mature life-segment consumer in North America. This dissertation investigated volitional Internet/WWW adoption and usage within the context of consumers and users that are 45 years of age and older, and the research framework was based on the Triandis Model of Interpersonal Behavior (TIB). Technology acceptance research is a constantly evolving and developing field of study. Previous research has contributed to the understanding of technology acceptance, and these studies have primarily been either beliefs focused or system focused. TIB provides both by offering a foundational account of the interpersonal interaction between various factors, such as Attitude (ATT), Perceived Consequences (PC), Social Factors (SF), Affect (AFF), Habits (HAB), and Facilitating Conditions (FC) and their influence on Behavior Intention (BI), and Actual Behavior (AB). Results show that ATT, PC, SF, AFF, HAB, and FC significantly influence a mature life-segment consumer's BI to use the Internet/WWW. The research demonstrated that interpersonal behavior factors play an important role in Internet/WWW adoption. It also demonstrated that TIB, an intention-behavior model generally used in behavior prevention research, could be used to evaluate the intention-behavior relationship in other fields of research.

ISBN: 9781303878497Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The Internet Adoption and Usage of The Mature Life-Segment Consumer Through The Eyes of The Triandis' Model of Interpersonal Behavior.
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