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Athletic Administrators' Preferred C...

Connole, Ian J.

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Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis./
作者:	Connole, Ian J.
面頁冊數:	128 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-03(E), Section: B.
Contained By:	Dissertation Abstracts International75-03B(E).
標題:	Health Sciences, Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3576316
ISBN:	9781303560538

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.
Connole, Ian J.

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis. - 128 p.

Source: Dissertation Abstracts International, Volume: 75-03(E), Section: B.

Thesis (Ph.D.)--West Virginia University, 2013.

This study utilized a consumer marketing approach to investigate the National Collegiate Athletic Association (NCAA) market for sport psychology positions. Athletic administrators' preferences for sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that services and affiliation were the most important characteristics. Specifically, athletic administrators found positions that were designed for part-time athletic department employees, providing both mental health and performance focused services, paid via annual salary, and working with athletes, teams, and athletics staff members as the most attractive positions; a market simulation suggested over twothirds of the sample would interested in hiring a sport psychology professional in this position. Furthermore, there were athletic administrators that were interested in all combination of the potential position characteristics. Implications suggest that the field of sport psychology continue to support multiple niches to most appropriately meet the perceived needs of NCAA athletic administrators.

ISBN: 9781303560538Subjects--Topical Terms:

1018003
Health Sciences, Recreation.

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.
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