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Pertinacious image: Investigating a ...

Horn, Adam E.

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Pertinacious image: Investigating a dimension of image management in sports public relations.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pertinacious image: Investigating a dimension of image management in sports public relations./
作者:	Horn, Adam E.
面頁冊數:	215 p.
附註:	Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: 8230.
Contained By:	Dissertation Abstracts International73-03A.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3488612
ISBN:	9781267051769

Pertinacious image: Investigating a dimension of image management in sports public relations.
Horn, Adam E.

Pertinacious image: Investigating a dimension of image management in sports public relations. - 215 p.

Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: 8230.

Thesis (Ph.D.)--University of Missouri - Columbia, 2010.

Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image management literature: pertinacious image. Pertinacious image occurs after an athlete (individual) has committed or allegedly committed some type of offensive act and, as a result, is now saddled with a new, more negative image based on the offensive act. Though the new image is considered undesired, evidence suggests that the athlete could leverage the new undesired image for profitable gain. The evidence offered in this dissertation redresses traditional assumptions found in the current image management literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study and for practitioners to employ relating to the field of sports public relations, with the possibility of extending into other areas of public relations.

ISBN: 9781267051769Subjects--Topical Terms:

1017395
Mass Communications.

Pertinacious image: Investigating a dimension of image management in sports public relations.
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520 $a Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image management literature: pertinacious image. Pertinacious image occurs after an athlete (individual) has committed or allegedly committed some type of offensive act and, as a result, is now saddled with a new, more negative image based on the offensive act. Though the new image is considered undesired, evidence suggests that the athlete could leverage the new undesired image for profitable gain. The evidence offered in this dissertation redresses traditional assumptions found in the current image management literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study and for practitioners to employ relating to the field of sports public relations, with the possibility of extending into other areas of public relations.
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