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A comparative study of Chinese consu...

Gao, Wenjing.

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A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels./
作者:	Gao, Wenjing.
面頁冊數:	125 p.
附註:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535013
ISBN:	9781267980052

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.
Gao, Wenjing.

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels. - 125 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.S.)--Purdue University, 2012.

In recent years, China's prosperous economy and large consumer market have attracted investment from Chinese and American hotel companies. During this time Chinese consumers have become increasingly sophisticated in their expectations of hotel services and interested in sharing their experiences and opinions on Internet. The present study explores Chinese consumers' different perceptions between Chinese and American branded hotels, by examining 200 online consumer reviews pertaining to 20 four-star and higher level Chinese and American branded hotels in Shanghai and Beijing. All data is analyzed by qualitative content analysis method for comprehensive interpretation of Chinese consumers' perceptions. Online feedback behaviors of Chinese consumers and differences between hotels in Shanghai and Beijing are discussed as well. Suggestions for Chinese and International hotel companies are proposed.

ISBN: 9781267980052Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.
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502 $a Thesis (M.S.)--Purdue University, 2012.
520 $a In recent years, China's prosperous economy and large consumer market have attracted investment from Chinese and American hotel companies. During this time Chinese consumers have become increasingly sophisticated in their expectations of hotel services and interested in sharing their experiences and opinions on Internet. The present study explores Chinese consumers' different perceptions between Chinese and American branded hotels, by examining 200 online consumer reviews pertaining to 20 four-star and higher level Chinese and American branded hotels in Shanghai and Beijing. All data is analyzed by qualitative content analysis method for comprehensive interpretation of Chinese consumers' perceptions. Online feedback behaviors of Chinese consumers and differences between hotels in Shanghai and Beijing are discussed as well. Suggestions for Chinese and International hotel companies are proposed.
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