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Essays on green markets and green ma...

Lim, Kyung Jin.

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Essays on green markets and green marketing.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essays on green markets and green marketing./
作者:	Lim, Kyung Jin.
面頁冊數:	116 p.
附註:	Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.
Contained By:	Dissertation Abstracts International74-09A(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3562647
ISBN:	9781303103971

Essays on green markets and green marketing.
Lim, Kyung Jin.

Essays on green markets and green marketing. - 116 p.

Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2013.

Firms develop and market their environment-friendly activities not only to contribute to society but, more importantly, to be perceived as environmentally responsible, capture the willingness to pay of green consumers, and increase profits. At the same time, many firms are convinced that the associated increase in costs and uncertain financial benefits will erode their competitiveness. Environmental developments require firms to identify the sources of improvement and make appropriate adjustments, which often entail extensive analyses and costly alterations. The difficulty in measuring emissions along the entire supply chain and the unclear market response make it difficult for firms to manage their environmental initiatives. Furthermore, with recent developments in markets for greenhouse gas emissions, firms are faced with the task of strategically managing a portfolio of internal and external approaches to optimizing their environmental performance.

ISBN: 9781303103971Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Essays on green markets and green marketing.
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500 $a Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.
500 $a Adviser: Sridhar Balasubramanian.
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520 $a Firms develop and market their environment-friendly activities not only to contribute to society but, more importantly, to be perceived as environmentally responsible, capture the willingness to pay of green consumers, and increase profits. At the same time, many firms are convinced that the associated increase in costs and uncertain financial benefits will erode their competitiveness. Environmental developments require firms to identify the sources of improvement and make appropriate adjustments, which often entail extensive analyses and costly alterations. The difficulty in measuring emissions along the entire supply chain and the unclear market response make it difficult for firms to manage their environmental initiatives. Furthermore, with recent developments in markets for greenhouse gas emissions, firms are faced with the task of strategically managing a portfolio of internal and external approaches to optimizing their environmental performance.
520 $a The first essay of this dissertation provides a market-based synthesis of the possible opportunities for green within and across a firm's business model. A review of operationally internal approaches to environmental management, advancements in external carbon markets, managerial and operational issues involved, and demand-side implications are discussed. In the second essay, an empirical investigation is first conducted on the market-side response to product carbon footprints and carbon offsetting claims. Based on the findings, a theoretical model is then developed to understand how a firm, faced with a market where consumers differentially value distinct carbon footprint-reducing approaches, can manage its portfolio of environmental initiatives. In the third essay, a theoretical model is developed to investigate the impact of the voluntary carbon market and the resulting availability of carbon offsetting as a footprint-reducing initiative on competition and the environment. Taken together, this dissertation provides an outline of the areas of green, both internal and external to a firm's operations, and the influence of the voluntary carbon market on firms' environmental management strategies.
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