東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Choosing others.

Zamudio Michelsen, Cesar Armando.

Linked to FindBook

Google Book

Amazon

博客來

Choosing others.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Choosing others./
Author:	Zamudio Michelsen, Cesar Armando.
Description:	140 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
Contained By:	Dissertation Abstracts International74-10A(E).
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3564654
ISBN:	9781303137297

Choosing others.
Zamudio Michelsen, Cesar Armando.

Choosing others. - 140 p.

Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.

Thesis (Ph.D.)--The University of Texas at Dallas, 2013.

The present dissertation studies the problem of "choosing others", such as finding an employer, a spouse or a business partner. Despite the ubiquity and importance of these choices, their study has been rather absent from the marketing literature. One reason is that these choices are infrequent---data is sparse in comparison to data on product choice. Another reason is that consumers and firms---or, more broadly, agents---choose and are chosen simultaneously. Preferences are interrelated, complicating their estimation.

ISBN: 9781303137297Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Choosing others.
LDR:02801nam a2200325 4500 001 1959854
005 20140520124926.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303137297
035 $a (MiAaPQ)AAI3564654
035 $a AAI3564654
040 $a MiAaPQ $c MiAaPQ
100 1 $a Zamudio Michelsen, Cesar Armando. $3 2095391
245 1 0 $a Choosing others.
300 $a 140 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
500 $a Advisers: Brian T. Ratchford; Ernan E. Haruvy.
502 $a Thesis (Ph.D.)--The University of Texas at Dallas, 2013.
520 $a The present dissertation studies the problem of "choosing others", such as finding an employer, a spouse or a business partner. Despite the ubiquity and importance of these choices, their study has been rather absent from the marketing literature. One reason is that these choices are infrequent---data is sparse in comparison to data on product choice. Another reason is that consumers and firms---or, more broadly, agents---choose and are chosen simultaneously. Preferences are interrelated, complicating their estimation.
520 $a We study three problems on choosing others. We first investigate how to measure joint utility when choosing others using hiring data from the job market for assistant professors in marketing. Our findings shed new light on the workings of this and other markets, and lead to important implications for policymakers.
520 $a Our next topic is the measurement of individual utility when choosing others. We theorize that agents should be assigned a different brand equity measure for each task they perform, as opposed to current practice, which uses a single summary measure. We develop a model that disentangles the joint utility of matches in job markets and social networks to test this conjecture. Our results enrich the way we think about brand equity: accounting for the "many facets" of brand equity produces useful insights in the form of brand maps.
520 $a Finally, we study the celebrity endorsements market. In this setting, the "match-up" hypothesis suggests that firms should partner with congruent celebrities. However, studies that test this hypothesis consider the effect of congruency on consumers' perceptions of celebrity endorsements alone. We instead focus on the joint utility of celebrities and firms, that is, on how they actually choose each other. We find that some congruent matches can be detrimental and that some incongruent matches can be valuable.
590 $a School code: 0382.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, Labor. $3 1019135
650 4 $a Statistics. $3 517247
690 $a 0338
690 $a 0510
690 $a 0463
710 2 $a The University of Texas at Dallas. $b Management Science. $3 2095390
773 0 $t Dissertation Abstracts International $g 74-10A(E).
790 $a 0382
791 $a Ph.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3564654