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An evaluation of the levels of entre...

Chiang, Lanlung Luke.

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An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses./
作者:	Chiang, Lanlung Luke.
面頁冊數:	99 p.
附註:	Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
Contained By:	Dissertation Abstracts International74-10A(E).
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3565975
ISBN:	9781303166808

An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses.
Chiang, Lanlung Luke.

An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses. - 99 p.

Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.

Thesis (Ph.D.)--Iowa State University, 2013.

Agritourism is a business concept that merges two areas (e.g., agricultural and travel/tourism) to open up new profitable markets and provide travel experiences for the purpose of enjoyment, education, or active involvement in the activities of a farm or operation (e.g., Aronoff & Ward, 1995; Hegarty & Przezborska, 2005). Bock (2004) stated that agritourism plays a significant support role for many agricultural enterprises, while Kunwar (2004) suggested that agritourism experiences are becoming a desirable option in today's leisure society. With an explicit need to generate tangible benefits (e.g., diversified income sources and increased public appreciation), farmers are expected to become increasingly entrepreneurial in their business approaches, including adopting business plans for agritourism; seeking professional advice; becoming involved in regional and larger-scale tourism marketing initiatives; and increasing profitability through diversification (Getz & Carlsen, 2000).

ISBN: 9781303166808Subjects--Topical Terms:

626628
Business Administration, Management.

An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses.
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245 1 3 $a An evaluation of the levels of entrepreneurship and competitive advantages in small midwestern agritourism businesses.
300 $a 99 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
500 $a Advisers: Liang Rebecca Tang; Robert Bosselman.
502 $a Thesis (Ph.D.)--Iowa State University, 2013.
520 $a Agritourism is a business concept that merges two areas (e.g., agricultural and travel/tourism) to open up new profitable markets and provide travel experiences for the purpose of enjoyment, education, or active involvement in the activities of a farm or operation (e.g., Aronoff & Ward, 1995; Hegarty & Przezborska, 2005). Bock (2004) stated that agritourism plays a significant support role for many agricultural enterprises, while Kunwar (2004) suggested that agritourism experiences are becoming a desirable option in today's leisure society. With an explicit need to generate tangible benefits (e.g., diversified income sources and increased public appreciation), farmers are expected to become increasingly entrepreneurial in their business approaches, including adopting business plans for agritourism; seeking professional advice; becoming involved in regional and larger-scale tourism marketing initiatives; and increasing profitability through diversification (Getz & Carlsen, 2000).
520 $a However, a number of previous studies have indicated that many farmers are unsuccessful in running agritourism businesses due to their lack of understanding of entrepreneurship concepts and strategies (Colton & Bissix, 2005; McGehee & Kim, 2004; Kunwar, 2004). In addition to entrepreneurial motivations, some studies have addressed the characteristics and performance of the farm and agritourism entrepreneur (Gilmore, Carson, & Cummins, 2002; Russell & Faulkner, 2004). The framework of this study is a modification of two business strategy concepts (e.g., defender and analyzer) that attempts to investigate the perceptions of business owners by combining six factors of entrepreneurship (e.g., locus of control, firm profitability, market-driven propensity, family connection, personal pursuits, and innovation/creativity) to decision making. The model is also designed to address potential impacts to enhance agritourism enterprises' competitiveness. The model incorporates the variables of economic impact, joint marketing, environmental sustainability, and public/social awareness. These decision-making strategies and potential impacts have been widely used in marketing research (De Kok & Uhlaner, 2001; Jayasinghe, Thomas, & Wickramasinghe, 2008). The study aims to answer three key questions: 1) How do the levels of locus of control, firm profitability, market-driven propensity, family connection, personal pursuits, and innovation/creativity influence farmers' entrepreneurial awareness in agritourism business; 2) How do the two types of business strategies (defender and analyzer) impact farmers' decisions in running agritourism business; and 3) Do entrepreneurship and strategies directly impact agritourism businesses' competitiveness (e.g, economic impact, joint marketing, environmental sustainability, and public/social awareness)? The results of the present study are of importance to both academics and industry practitioners.
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