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A study of customer participation mo...

Liu, Yu-Jih.

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A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan./
作者:	Liu, Yu-Jih.
面頁冊數:	274 p.
附註:	Source: Dissertation Abstracts International, Volume: 74-06(E), Section: A.
Contained By:	Dissertation Abstracts International74-06A(E).
標題:	Business Administration, Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3536590
ISBN:	9781267950741

A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan.
Liu, Yu-Jih.

A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan. - 274 p.

Source: Dissertation Abstracts International, Volume: 74-06(E), Section: A.

Thesis (Ed.D.)--United States Sports Academy, 2013.

The purpose of this study was to analyze customer participation motivation, service quality and overall satisfaction with fitness spa centers in Taiwan. The target population of this study was from the four main sports centers in Taiwan: Min-Sheng Center (MSC) in Taipei, Jing-Zhan Center (JZC) in Taipei, Zhong-Li Center (ZLC) in Taoyuan, and Jin-Dian Center (JDC) in Kaoshiung. In sum, 2542 out of 3300 survey questionnaires were valid. The valid response rate was 77.03% the data was analyzed by SPSS for Windows 18.0. The methods of data anayzsis included descriptive statistics, a t-test, one-way-ANOVA, Person correlation, and multiple regression analysis (Stepwise regression procedure). These methods were utilized to examine and project relationships among the variables.

ISBN: 9781267950741Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan.
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020 $a 9781267950741
035 $a (MiAaPQ)AAI3536590
035 $a AAI3536590
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100 1 $a Liu, Yu-Jih. $3 2095121
245 1 2 $a A study of customer participation motivation service quality and satisfaction of fitness spa centers in Taiwan.
300 $a 274 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-06(E), Section: A.
500 $a Adviser: Fred J. Cromartie.
502 $a Thesis (Ed.D.)--United States Sports Academy, 2013.
520 $a The purpose of this study was to analyze customer participation motivation, service quality and overall satisfaction with fitness spa centers in Taiwan. The target population of this study was from the four main sports centers in Taiwan: Min-Sheng Center (MSC) in Taipei, Jing-Zhan Center (JZC) in Taipei, Zhong-Li Center (ZLC) in Taoyuan, and Jin-Dian Center (JDC) in Kaoshiung. In sum, 2542 out of 3300 survey questionnaires were valid. The valid response rate was 77.03% the data was analyzed by SPSS for Windows 18.0. The methods of data anayzsis included descriptive statistics, a t-test, one-way-ANOVA, Person correlation, and multiple regression analysis (Stepwise regression procedure). These methods were utilized to examine and project relationships among the variables.
520 $a The results showed the respondents' participating motivation was affected by four factors: exercise/fitness need, social need, recreation need, and health need. The results showed the respondents' service quality-fitness and spa center was affected by three factors: reliability, tangibility, and responsiveness. The results showed the respondents' satisfaction-fitness center was affected by five factors: service, promotions, physical device, convenience, and corporate image. The results showed the respondents' satisfaction-spa center was affected by five factors: promotions, physical device, convenience, service, and corporate image.
520 $a The results also showed the respondents exhibited low levels between participating motivation and service quality-fitness center and satisfaction-fitness center, mid-level correlation between the service quality and satisfaction-fitness center.
590 $a School code: 1155.
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0430
710 2 $a United States Sports Academy. $3 1018004
773 0 $t Dissertation Abstracts International $g 74-06A(E).
790 $a 1155
791 $a Ed.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3536590