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Integrating Facebook into the Initia...

Tripp, Mary L.

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Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication./
作者:	Tripp, Mary L.
面頁冊數:	151 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-02(E), Section: A.
Contained By:	Dissertation Abstracts International75-02A(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3600845
ISBN:	9781303510953

Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication.
Tripp, Mary L.

Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication. - 151 p.

Source: Dissertation Abstracts International, Volume: 75-02(E), Section: A.

Thesis (D.B.A.)--Walden University, 2013.

A business crisis can affect the safety, finances, and reputation of an organization. The reputation of an organization is a vulnerable asset during a crisis. Effective communication with stakeholders is an essential part of corporate crisis management to maintain the organization's reputation. Social media sites, particularly Facebook, have changed the communication mediums available during a crisis. In the current qualitative study, focus groups were used to explore the perspectives of 3 segmented stakeholder groups regarding how Facebook might be used during the initial response stage of a corporate crisis. A purposeful sample of stakeholders participated in the 3 semistructured focus group sessions and responded to 7 primary focus group questions. Coombs's situational crisis communication theory formed the theoretical framework for this study. The data from this study corroborated prior crisis communication research by demonstrating that stakeholders want accurate, honest, and timely crisis updates. The data suggested that Facebook updates should include photos and additional resources for stakeholders during a crisis. Participants perceived a variety of benefits to using Facebook during a crisis, namely, that it is cost effective, easy to use, and contains no media filters between the corporation and stakeholders. Effective use of Facebook during a crisis requires precrisis relationship management on Facebook. The implications for positive social change include the potential for organizational leaders to meet stakeholder communication needs and potentially save lives.

ISBN: 9781303510953Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication.
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