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Impact of multimedia in Sina Weibo.

Zhao, Xun.

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Impact of multimedia in Sina Weibo.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Impact of multimedia in Sina Weibo./
作者:	Zhao, Xun.
面頁冊數:	36 p.
附註:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
標題:	Information Science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1548076
ISBN:	9781303523809

Impact of multimedia in Sina Weibo.
Zhao, Xun.

Impact of multimedia in Sina Weibo. - 36 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.Sc.)--Singapore Management University (Singapore), 2013.

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This thesis provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. In addition to consider the multimedia impact on popularity, we also compare the user influence in multimedia and text setting. Our preliminary study shows that multimedia tweets dominant pure text ones in Sina Weibo. Multimedia contents boost popularity of tweet as well as users. Users who tend to publish many multimedia tweets are also productive with text tweet. We prove that tweets with multimedia contents survive longer than text tweets. Finally, multimedia contents tend to attract more attention while text maintains discussion. Our results demonstrates the impact of multimedia in Sina Weibo with respect to how it affects the popularity, life span of tweets and the popularity of user. Our result is useful for web developers and microblogging marketers.

ISBN: 9781303523809Subjects--Topical Terms:

1017528
Information Science.

Impact of multimedia in Sina Weibo.
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300 $a 36 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Feida Zhu.
502 $a Thesis (M.Sc.)--Singapore Management University (Singapore), 2013.
520 $a Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This thesis provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. In addition to consider the multimedia impact on popularity, we also compare the user influence in multimedia and text setting. Our preliminary study shows that multimedia tweets dominant pure text ones in Sina Weibo. Multimedia contents boost popularity of tweet as well as users. Users who tend to publish many multimedia tweets are also productive with text tweet. We prove that tweets with multimedia contents survive longer than text tweets. Finally, multimedia contents tend to attract more attention while text maintains discussion. Our results demonstrates the impact of multimedia in Sina Weibo with respect to how it affects the popularity, life span of tweets and the popularity of user. Our result is useful for web developers and microblogging marketers.
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