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Use, But Pay? Factors Affecting the ...

Koegel, Julian.

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Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults./
Author:	Koegel, Julian.
Description:	74 p.
Notes:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1543941
ISBN:	9781303326585

Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults.
Koegel, Julian.

Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults. - 74 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.S.)--Rochester Institute of Technology, 2013.

This study explored young people's consumption of and willingness to pay for traditional news websites with both uses and gratifications and diffusion of innovation theory as theoretical frames. Based on a survey sample of U.S. college students, it revealed similarities and differences among certain groups of adopters. Regression analyses found when aiming for new young readers and potential payers, news producers should focus on addressing needs for surveillance, understanding, and entertainment, give as many people the opportunity to try out the website, and target particularly e-book readers, but avoid those playing a lot of online games. Social media features, expressed through the observability characteristic, were found to still underperform and currently work best for those already engaged with the sites.

ISBN: 9781303326585Subjects--Topical Terms:

1017395
Mass Communications.

Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults.
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020 $a 9781303326585
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100 1 $a Koegel, Julian. $3 2094556
245 1 0 $a Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults.
300 $a 74 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Andrea Hickerson.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2013.
520 $a This study explored young people's consumption of and willingness to pay for traditional news websites with both uses and gratifications and diffusion of innovation theory as theoretical frames. Based on a survey sample of U.S. college students, it revealed similarities and differences among certain groups of adopters. Regression analyses found when aiming for new young readers and potential payers, news producers should focus on addressing needs for surveillance, understanding, and entertainment, give as many people the opportunity to try out the website, and target particularly e-book readers, but avoid those playing a lot of online games. Social media features, expressed through the observability characteristic, were found to still underperform and currently work best for those already engaged with the sites.
590 $a School code: 0465.
650 4 $a Mass Communications. $3 1017395
650 4 $a Web Studies. $3 1026830
650 4 $a Journalism. $3 576107
690 $a 0708
690 $a 0646
690 $a 0391
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 52-02(E).
790 $a 0465
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1543941