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Why do people post online? An analys...

Jones, Hannah.

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Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI).

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI)./
Author:	Jones, Hannah.
Description:	95 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Web Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524390
ISBN:	9781303550218

Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI).
Jones, Hannah.

Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI). - 95 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Missouri - Columbia, 2013.

Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications literature in an effort to understand why consumers post product and service reviews online. The primary goal was to develop an online posting measure, the Online Review Posting (ORP) scale. This was accomplished by conducting a multi-phase study that helped to develop, refine, and validate the ORP. Phase one used 12 in-depth interviews to develop the initial pool of items that would comprise the scale. Phase two was a survey done in two stages. The first stage was a pre-test of initial scale items, and the second stage was the final survey.

ISBN: 9781303550218Subjects--Topical Terms:

1026830
Web Studies.

Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI).
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100 1 $a Jones, Hannah. $3 2094505
245 1 0 $a Why do people post online? An analysis of the Online Review Posting (ORP) scale as an extension to the Web Motivation Inventory (WMI).
300 $a 95 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Advisers: Shelly Rodgers; Margaret Duffy.
502 $a Thesis (M.A.)--University of Missouri - Columbia, 2013.
520 $a Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications literature in an effort to understand why consumers post product and service reviews online. The primary goal was to develop an online posting measure, the Online Review Posting (ORP) scale. This was accomplished by conducting a multi-phase study that helped to develop, refine, and validate the ORP. Phase one used 12 in-depth interviews to develop the initial pool of items that would comprise the scale. Phase two was a survey done in two stages. The first stage was a pre-test of initial scale items, and the second stage was the final survey.
520 $a To validate the newly developed ORP scale, the ORP scale was then administered alongside the Web Motivation Inventory (WMI), and multiple attitudinal and behavioral items. A total of seven online posting factors emerged from the final survey results (N=115). The predictive validity of the ORP scale was verified, in that certain online motives predicted attitudes toward eWOM and online reviews. Convergent validity was verified, as a significant correlation was found between the existing WMI and the ORP scale. Specifically, a significant correlation was found between the ORP inform/help motive and WMI research, surf, and communicate motives.
590 $a School code: 0133.
650 4 $a Web Studies. $3 1026830
650 4 $a Journalism. $3 576107
650 4 $a Multimedia Communications. $3 1057801
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710 2 $a University of Missouri - Columbia. $b Strategic Communication. $3 2094506
773 0 $t Masters Abstracts International $g 52-03(E).
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792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524390