東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Creating offline space for online br...

Grasso, Natalie.

Linked to FindBook

Google Book

Amazon

博客來

Creating offline space for online brands: A Warby Parker retail store in Washington, DC.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creating offline space for online brands: A Warby Parker retail store in Washington, DC./
Author:	Grasso, Natalie.
Description:	81 p.
Notes:	Source: Masters Abstracts International, Volume: 51-06.
Contained By:	Masters Abstracts International51-06(E).
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1537572
ISBN:	9781303088858

Creating offline space for online brands: A Warby Parker retail store in Washington, DC.
Grasso, Natalie.

Creating offline space for online brands: A Warby Parker retail store in Washington, DC. - 81 p.

Source: Masters Abstracts International, Volume: 51-06.

Thesis (M.A.)--Corcoran College of Art + Design, 2013.

Online-only retailers have begun to experiment with physical locations, due to the fact that there are certain items that customers will always want to touch, feel, and try-on. This cannot be replicated online. This creates new obligations of space for the brands that were initially conceived to occupy virtual space only. These companies have discovered that physical retail stores, showrooms, and pop-ups are where every dimension of their brand comes alive.

ISBN: 9781303088858Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Creating offline space for online brands: A Warby Parker retail store in Washington, DC.
LDR:02128nam 2200301 4500 001 1957502
005 20140106101252.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303088858
035 $a (UMI)AAI1537572
035 $a AAI1537572
040 $a UMI $c UMI
100 1 $a Grasso, Natalie. $3 2092418
245 1 0 $a Creating offline space for online brands: A Warby Parker retail store in Washington, DC.
300 $a 81 p.
500 $a Source: Masters Abstracts International, Volume: 51-06.
500 $a Advisers: Jonathan Healey; Emily Bishop.
502 $a Thesis (M.A.)--Corcoran College of Art + Design, 2013.
520 $a Online-only retailers have begun to experiment with physical locations, due to the fact that there are certain items that customers will always want to touch, feel, and try-on. This cannot be replicated online. This creates new obligations of space for the brands that were initially conceived to occupy virtual space only. These companies have discovered that physical retail stores, showrooms, and pop-ups are where every dimension of their brand comes alive.
520 $a Such is the case for Warby Parker, an eyewear company that was launched online in 2010. By subverting traditional channels, Warby Parker sells their vintage-inspired frames for a fraction of typical designer costs, prescription lenses included. They've seen tremendous success in their two years of existence and have become a highly disruptive brand.
520 $a This thesis will explore the ways in which brands like Warby Parker can and do manifest physically. It draws connections between the act of wearing a pair of Warby Parker's vintage-inspired frames and theatrical performance, and exploits and distorts the traditional program of a theater space to create a totally new kind of retail experience for Warby Parker customers.
590 $a School code: 0501.
650 4 $a Design and Decorative Arts. $3 1024640
690 $a 0389
710 2 $a Corcoran College of Art + Design. $b Interior Design. $3 1057739
773 0 $t Masters Abstracts International $g 51-06(E).
790 1 0 $a Healey, Jonathan, $e advisor
790 1 0 $a Bishop, Emily, $e advisor
790 $a 0501
791 $a M.A.
792 $a 2013
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1537572