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The influence agenda : = a systemati...

Clayton, Mike,

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The influence agenda : = a systematic approach to aligning stakeholders in times of change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The influence agenda :/ Mike Clayton.
其他題名:	a systematic approach to aligning stakeholders in times of change /
作者:	Clayton, Mike,
面頁冊數:	1 online resource.
內容註:	1.The Process is Trivial: The Implementation is Not -- 2.Who are your Stakeholders? -- 3.More than Just Power: Analysing your Stakeholders -- 4.What are you Doing? Crafting your Message -- 5.Gentle Persuasion: Soft Power -- 6.Hidden Persuasion: Behavioural Economics -- 7.A Dozen Reasons why you're Wrong: Handling Resistance -- 8.Your Influence Agenda: Campaign Planning -- 9.Making it Work: Campaign Management -- 10. Closing Words.
標題:	Organizational change - Management. -
電子資源:	http://link.springer.com/10.1057/9781137355850
ISBN:	1137355859 (electronic bk.)

The influence agenda : = a systematic approach to aligning stakeholders in times of change /
Clayton, Mike,

The influence agenda :a systematic approach to aligning stakeholders in times of change /Mike Clayton. - 1 online resource.

1.The Process is Trivial: The Implementation is Not -- 2.Who are your Stakeholders? -- 3.More than Just Power: Analysing your Stakeholders -- 4.What are you Doing? Crafting your Message -- 5.Gentle Persuasion: Soft Power -- 6.Hidden Persuasion: Behavioural Economics -- 7.A Dozen Reasons why you're Wrong: Handling Resistance -- 8.Your Influence Agenda: Campaign Planning -- 9.Making it Work: Campaign Management -- 10. Closing Words.

Organizations need to be able to change and adapt in order to stay competitive, but this cannot be achieved without the support of stakeholders. Written by an experienced project manager and expert trainer, The Influence Agenda sets out a highly practical and systematic framework for engaging, influencing and enlisting the support of key stakeholders. Featuring easy-to-use stakeholder management templates, 'here's how' checklists, and 'advice from the professionals', this book sets out a way to understand who you need to influence, what tactics will work the best, and how to plan and execute your strategy. It includes powerful tools and processes that incorporate the psychology of influence, and grounds them in experience of managing projects and change.

ISBN: 1137355859 (electronic bk.)

Source: 694050Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

530958
Organizational change
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD58.8

Dewey Class. No.: 658.4/06

The influence agenda : = a systematic approach to aligning stakeholders in times of change /
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