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CRM systems in industrial companies ...

Perna, Andrea,

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CRM systems in industrial companies : = intra- and inter-organizational effects /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	CRM systems in industrial companies :/ Andrea Perna and Enrico Baraldi.
其他題名:	intra- and inter-organizational effects /
作者:	Perna, Andrea,
其他作者:	Baraldi, Enrico,
面頁冊數:	1 online resource.
標題:	Customer relations - Management. -
電子資源:	http://link.springer.com/10.1057/9781137335661
ISBN:	1137335661 (electronic bk.)

CRM systems in industrial companies : = intra- and inter-organizational effects /
Perna, Andrea,

CRM systems in industrial companies :intra- and inter-organizational effects /Andrea Perna and Enrico Baraldi. - 1 online resource.

"CRM Systems in Industrial Companies" contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM. This book proposes an alternative conceptualization of CRM: relying on the industrial marketing and purchasing (IMP) perspective, CRM becomes a socio-technical "resource" which needs to be connected to the other resources before it can create effects on customer relationships. Featuring an extensive case study of an internally developed CRM system, the book unveils the non-linear and unpredictable nature of implementing and using CRM. Having installed the CRM system is no guarantee that it will be utilized and create effects on customer relationships. As this book demonstrates, CRM can contribute value only if it becomes interfaced with individual users, and with intra- and inter- organizational context of use. More precisely, in order to produce positive effects, CRM has to match the individual user's specific information needs and attitude toward IT; it has to be supported by high internal coordination between organizational units; and it has to match the history and logic of the external relationships to which it is applied. By highlighting these demanding conditions, this book reveals how truly challenging it is to extract value from CRM systems.

ISBN: 1137335661 (electronic bk.)

Source: 673390Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

582814
Customer relations
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.55

Dewey Class. No.: 658.8/12

CRM systems in industrial companies : = intra- and inter-organizational effects /
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