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Franco sells Spain to America : = Ho...

Rosendorf, Neal M., (1960-)

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Franco sells Spain to America : = Hollywood, tourism and public relations as postwar Spanish soft power /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Franco sells Spain to America :/ Neal M. Rosendorf, Visiting Professor of Politics and International Relations, New Mexico State University, USA.
其他題名:	Hollywood, tourism and public relations as postwar Spanish soft power /
作者:	Rosendorf, Neal M.,
面頁冊數:	1 online resource.
內容註:	Be El Caudillo's guest: postwar American tourism to Franco Spain -- "Hollywood in Madrid": the American film industry and the Franco regime -- The Franco regime's postwar US public relations strategies: media, messages, and relationships in America -- The oppression of Spain's Protestants and Jews: neutralizing the Franco regime's key US reputational threat -- The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 million US outreach summa -- Conclusion: success, inertia, death, democracy and a fallacy.
標題:	1933 - 1975 -
標題:	World War, 1939-1945 - Diplomatic history. -
標題:	Spain - Fiction. -
電子資源:	http://link.springer.com/10.1057/9781137372574
ISBN:	1137372575 (electronic bk.)

Franco sells Spain to America : = Hollywood, tourism and public relations as postwar Spanish soft power /
Rosendorf, Neal M.,1960-

Franco sells Spain to America :Hollywood, tourism and public relations as postwar Spanish soft power /Neal M. Rosendorf, Visiting Professor of Politics and International Relations, New Mexico State University, USA. - 1 online resource.

Be El Caudillo's guest: postwar American tourism to Franco Spain -- "Hollywood in Madrid": the American film industry and the Franco regime -- The Franco regime's postwar US public relations strategies: media, messages, and relationships in America -- The oppression of Spain's Protestants and Jews: neutralizing the Franco regime's key US reputational threat -- The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 million US outreach summa -- Conclusion: success, inertia, death, democracy and a fallacy.

"Franco Sells Spain to America" is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance. Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair.

ISBN: 1137372575 (electronic bk.)

Source: 630557Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Personal Names:

1082312
Franco, Francisco,
1892-1975.Subjects--Chronological Terms:

1933 - 1975
Subjects--Topical Terms:

674311
World War, 1939-1945
--Diplomatic history.Subjects--Geographical Terms:

625854
Spain
--Fiction.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: E183.8.S7 / R67 2013

Dewey Class. No.: 327.73046

Franco sells Spain to America : = Hollywood, tourism and public relations as postwar Spanish soft power /
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520 $a "Franco Sells Spain to America" is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance. Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair.
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