Strategic reinvention in popular cul...
Pfefferman, Richard,

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  • Strategic reinvention in popular culture : = the encore impulse /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategic reinvention in popular culture :/ Richard Pfefferman.
    其他題名: the encore impulse /
    作者: Pfefferman, Richard,
    面頁冊數: 1 online resource.
    內容註: Introduction: The Encore Impulse -- 1. The Elusive Original -- 2. Unlocking the Encore Potential -- 3. Cultural Fit -- 4. History May Not Repeat Itself -- 5. Something's Not Right -- 6. Fulfilling the Encore Promise -- 7. All In The Family -- 8. Archetypal Appeal -- 9. The Shell Game -- Conclusion: The Art of Strategic Reinvention.
    標題: Film sequels. -
    電子資源: http://link.springer.com/10.1057/9781137373199
    ISBN: 1137373199 (electronic bk.)
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