The power of customer misbehavior : ...
Fisher, Michael,

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  • The power of customer misbehavior : = drive growth and innovation by learning from your customers /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The power of customer misbehavior :/ Michael Fisher, Martin Abbott and Kalle Lyytinen.
    其他題名: drive growth and innovation by learning from your customers /
    作者: Fisher, Michael,
    其他作者: Abbott, Martin,
    面頁冊數: 1 online resource.
    內容註: Why is Viral Growth Important? -- The Viral Model -- Technological Factors -- Demonstrating Skills, Proficiency, Taste and Accomplishments -- Seeing and Being Seen -- Getting It Right -- Getting It Wrong -- Conclusion.
    標題: Consumer behavior. -
    電子資源: http://link.springer.com/10.1057/9781137348920
    ISBN: 1137348925 (electronic bk.)
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